Next Yoga is a multilocation studio in the Chicagoland area. They are an inclusive studio that believes yoga is for everybody and every body. Lesus Design Co. worked with their leadership team to help steer their brand and event marketing in a consistent and impactful direction.
Below you will find samples of the following:
Goal: The Next Yoga team came to Lesus Design Co. for video services showcasing their sculpt classes as well as their teacher training program. These two services are the core of their yoga business.
Solution: We recommended our video contractor who specializes in telling stories behind the lens. We then supplied design/art direction for the brand and motion graphics that pull everything together.
Goal: Next Yoga utilizes a few creative resources as well as internal employees to maintain their website, social media, photography, and marketing materials.
Solution: We recommended a basic brand and graphics standard guide that Next Yoga can share with their partners and team to help build consistency throughout their materials. This includes brand guidelines like market positioning, brand voice, and target audiences. It also includes graphic standards such as brand colors, typography, logo marks, and photography direction.
Goal: Next Yoga puts on an annual yoga festival outdoors called Root To Rise. They wanted something to distinguish the festival from their other materials.
Solution: We suggested a brand identity created specifically for the festival itself. The identity included a new logo design that plays well on signage, social media, and apparel. It also utilizes new colors to help separate it from the current Next Yoga brand.
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