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KaVo Kerr: DEXIS and i-CAT

KaVo Kerr is a dental solutions provider specializing in dental consumables and imaging. While working with KaVo Kerr, we focused on the DEXIS and i-CAT brands. Projects included product launches and ad campaigns.

Below you will find samples of the following:

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DEXIS: 20th Anniversary Identity

Goal: Lesus Design Co. worked with KaVo Kerr's marketing and creative team to execute an identity for their 20th anniversary on one of their iconic dental imaging brands, DEXIS. Their goal was to create something fun, modern, and fell within their brand standards.

Solution: We created a mark that spoke to DEXIS' strong yet luxurious brand characteristics, but also communicated a sense of celebration. The artwork was used in trade show graphics, social media, video, promo products, as well as digital and print ads.

DEXIS: Integrated Ad Campaign

Goal: Lesus Design Co. worked with KaVo Kerr's marketing and creative team to come up with campaign concepts for DEXIS that highlighted flexible sensor technology. This campaign was intended to reach hygienists as well as dental practice owners. The campaign would integrate print and digital tactics including ads, e-blasts, social media marketing, and landing pages.

Solution: We helped create multiple creative concecpts that would be on brand as well as push their current standards. We also assisted with directing both photo and video shoots. The first campaign sample below showcases a simplistic concept that utilizes a play on words and emotion, while touting a core benefit from the new sensor. The second sample touts the flexible benefit of the product while aligning with the theme of yoga and its benefits of flexibility for your practice.

I-CAT: 3D Congress Event App

Goal: Lesus Design Co. worked with KaVo Kerr's marketing and creative team to create an event app for I-CAT, another KaVo Kerr imaging brand. The app is intended to help attendees navigate the multiple day event which included workshops, key note speakers, resort map, networking, and an agenda. Deliverables included the app, event signage, landing page, and advertising for the event in both print and digital mediums.

Solution: Lesus Design Co. helped design the look and feel of 3D Congress 2017 which had a theme and tagline of "Navigate Your Future". The creative plays on navigational elements as well as its Las Vegas location. The KaVo Kerr marketing team shared a third party event app solution which we helped re-skin with branded event graphics. Below are a couple screen captures of the app and an email to download it.

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