Glide is a stand up paddle board manufacturer based out of Salt Lake City. They create a variety of shapes and sizes for different styles of paddeling. Lesus Design Co. worked with Glide to create the deck pad designs for their entire 2019 fleet. We also aided in creating a printed catalog to showcase and help sell those boards.
Below you will find samples of the following:
Goal: Lesus Design Co. worked with the Glide team to execute the deck pad designs for their entire 2019 fleet of boards. Their goal was to create a new line that was more modern and different from what they have previously sold.
Solution: All of the boards were designed to correlate with their product name. We also created the boards with a selective color palette that complimented the "Glide yellow" protective coating and side rails. The top of the boards are made from pads so they must fit together like a puzzle which challenged us to design simply but effectively.
Goal: Lesus Design Co. worked with the Glide team to update the design of their 2019 print catalog. They wanted a catalog that told their story and showed off their new fleet of boards.
Solution: We helped create a 20 page catalog that utilizes bold and dynamic graphics to convey the feeling of action. Photography portrays the experience of being on the water. The catalog features the boards, specs, and benefits to help shoppers make educated purchases.
Goal: Lesus Design Co. worked with the Glide team to create t-shirts for their SUP yoga ambassador team. Their yoga ambassadors are currently all women so they wanted something that appealed to them.
Solution: We created a tank top design that brought in elements of the Lotus board which is the primary yoga paddle board. We also utilized a downward pointed triangle to ground the design. The triangle in alchemy is the symbol for water and ancients used the same symbol for femininity.
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